Color is one of the important pieces to building a memorable brand. For example, certain feelings are conjured up when you see that Tiffany blue box. Everyone knows that Tiffany blue color was made famous by the luxury diamond company. Or, the golden french fry arches seen around the globe eliciting hunger, as red and yellow often do. Each of those colors are a representation of each respective company, such that when you see it, you know it!
However, many people get stuck on trying to figure out what that perfect balance of color is to mirror the tone and vibe of their own brand. If that's you, we're here to help! One of our favorite hacks for choosing a color palettes is utilizing the Adobe Color wheel. You can pull and move the nodes to create your own color palette or view monochromatic, triad, or complementary variations. Or you can upload your favorite image and it will automatically pull & pair dynamic options.
Good luck! And when you have your color palette figured out, we’d love to see them in the comments.