Best Hack For Choosing A Color Palette

Color is one of the important pieces to building a memorable brand. For example, certain feelings are conjured up when you see that Tiffany blue box. Everyone knows that Tiffany blue color was made famous by the luxury diamond company. Or, the golden french fry arches seen around the globe eliciting hunger, as red and yellow often do. Each of those colors are a representation of each respective company, such that when you see it, you know it!

However, many people get stuck on trying to figure out what that perfect balance of color is to mirror the tone and vibe of their own brand. If that's you, we're here to help! One of our favorite hacks for choosing a color palettes is utilizing the Adobe Color wheel. You can pull and move the nodes to create your own color palette or view monochromatic, triad, or complementary variations. Or you can upload your favorite image and it will automatically pull & pair dynamic options.

Good luck! And when you have your color palette figured out, we’d love to see them in the comments. 

5 Free Fonts to Make You Look Like a Pro

If you've just launched your business or are a bustling, hustling, new entrepreneur, you are often left to create your brand and content yourself. What does this mean for you? Usually it means you need to know how to DIY your company without it looking — well, DIY. One great way to start building this foundation is figuring out which font(s) to use. 

We've got you covered with 5 free fonts that we'd recommend using to make anything you create look professionally done. Check out our the list below. We've also linked to where you can get the fonts downloaded for free! 

1. LORA – Classy & Timeless

Use regular uppercase for the title, bold title case for the subtitle, regular italic for the body copy and add extra leading (space between the lines) for an elite aesthetic. 

2. PLAYFAIR DISPLAY – Editorial

Use regular title case for the title, regular uppercase for the subtitle and regular sentence case for the body case. 

3. OPEN SANS – Thin & Minimal

Use light lowercase for the title, light uppercase for the subtitle and light sentence case for the body copy. 

4. MONTSERRAT – Bold & Cool

Use bold uppercase for the title, bold title case for the subtitle and regular sentence case for the body copy. 

5. OSWALD – Casual & Modern

Use light uppercase for the title, light title case for the subtitle and light sentence case for the body copy.